What to put on your homepage so visitors become enquiries

Your homepage has one job: help the right person decide, quickly, that they are in the right place and know what to do next. Most homepages try to do ten jobs and end up doing none of them well. Here is how I think about the page when I design one for a Melbourne business, section by section.

Start with the first screen

Everything a visitor sees before they scroll is the most valuable space you have. It needs three things.

A clear headline. Say what you do, who for and, if it matters, where. "Family-run electricians across Melbourne's west" tells people more than "Powering your world".

A short supporting line. One or two sentences about how you help or what makes you different. Keep it concrete.

One main button. "Get a free quote", "Book a table" or "Call now". Choose the action that matters most and make it obvious. On a phone, a tap-to-call button here is gold for most local businesses.

If a stranger could not explain your business after five seconds on this screen, rewrite it before touching anything else.

Show what you offer, simply

Right below the first screen, give a short overview of your main services or products. Three to six cards usually work, each with a clear title, one line of explanation and a link to a fuller page. Resist listing everything. The homepage should help people choose a path, not read your entire catalogue.

Use plain words your customers use, not internal jargon. If people search for "bathroom renovations", do not call it "wet area transformation solutions".

Put proof close to the action

Trust is what turns browsing into enquiring. Place evidence near your main buttons, not tucked away on another page.

• Genuine testimonials, with real names where people are happy to be named.
• Photos of real work, real premises or the real team.
• Logos or names of clients you have worked for, if you have permission.
• Accreditations, memberships or licences that are relevant and true.

Only use claims you can stand behind. Invented numbers and vague superlatives damage trust faster than saying nothing.

Explain how it works

Uncertainty stops people from enquiring. A simple "how it works" section, with three or four short steps, removes it. For example: chat, get a clear plan, we do the work, you are looked after afterwards. It shows you have a process and makes the first step feel small and safe.

Introduce the person behind the business

Small businesses win on being human. A short section about who you are, how long you have been doing this and where you are based makes a real difference. It does not need to be long. A few honest sentences beat a corporate paragraph. If you are happy to have a photo, add one. If not, strong writing carries it.

Make contacting you effortless

People who are ready to get in touch should never have to search. Show your phone number, a simple enquiry option and, if you use it, WhatsApp or email. On mobile, a sticky bar with call and message buttons keeps the action in reach. A short form with name, contact detail and a message is plenty. Every extra field costs you enquiries.

Answer the common questions

A few frequently asked questions on the homepage can quietly remove objections: how long does it take, what areas do you cover, how do quotes work, what happens after. Write real answers, not marketing. This also helps search engines understand your business.

Close with a clear final push

At the bottom, do not let the page just end. Add a short closing section that repeats the main action with a friendly line. Visitors who read this far are interested, so give them an easy next step.

What to leave out

• Autoplay music or video with sound.
• Sliders that rotate before anyone can read them.
• Walls of text about company history.
• Five competing buttons of equal weight.
• Stock photos that could belong to any business.
• Anything that slows the page down for decoration.

Think about phones first

More of your visitors will meet your homepage on a phone than on a laptop. Design the phone version first: readable text, thumb-sized buttons, short sections and fast loading. Then let the desktop version grow from there. If the mobile experience works, the desktop one is usually easy.

A simple order that works for many businesses

1. Headline, supporting line and main button.
2. Services or products overview.
3. Proof: testimonials and examples of work.
4. How it works.
5. About you.
6. Common questions.
7. Final call to action and contact details.

Your business might need a different order, and that is fine, but this structure is a solid starting point. It is close to how I build my own site.

Check it with fresh eyes

Show your homepage to someone who does not know your business and ask three questions. What do we do? Who is it for? What would you click first? If their answers surprise you, you have found your to-do list.

Want me to look at yours?

If you would like an honest review of your homepage, I will check it against exactly these points and tell you what I would change first. Get a free website audit or book a free 15-minute call. If a full rebuild is on the cards, my Wix website design service shows how I work.