Web design & SEO tips.
Straight talk for Melbourne business owners who want a website that works.

Local SEO checklist for Australian small businesses: how to show up on Google Maps
The map results at the top of Google bring most local phone calls. Here is a step-by-step checklist to give your business a fair shot at them.
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How to get found on Google as a tradie
Plumbers, electricians, builders and landscapers: how people search for a tradie, and the steps that get your phone ringing.
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12 website mistakes that quietly cost you enquiries
A tap-to-call number that is not a link, a slow hero image, a long form. Twelve small mistakes that cost enquiries, and the fixes.
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What to prepare before hiring a web designer
Know your goal, gather your content and ask the right questions. Here is what to prepare so the project runs faster and ends up where you wanted.
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How to get more Google reviews the right way
Reviews help you appear on the map and help strangers pick you. Here is how to ask for them honestly, without breaking Google’s rules.
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How to move your website to Wix without losing your Google rankings
A careful website move keeps what Google already knows about you. Here is the process: inventory, redirects, testing and checks after launch.
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7 signs it’s time to redesign your website
Websites drift out of date quietly. These are the seven signs I look for when deciding between a refresh and a redesign.
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How long does a new website take, and what to prepare
Most of my projects take two to four weeks, and the biggest factor is content. Here is how it unfolds and what to prepare.
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What to put on your homepage so visitors become enquiries
Your homepage has one job: help the right person decide quickly and know what to do next. Here is what goes on it.
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Wix or WordPress for a small business website? An honest answer
Both can run a great small business site. Here is an honest comparison of editing, upkeep, speed, SEO and flexibility.
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Local SEO for Melbourne small businesses: a step-by-step Google Business Profile guide
The map listing is often the first thing local customers see. Here is how to set up your Google Business Profile properly, step by step.
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Why most Melbourne business websites don’t get leads (and how to fix yours)
A good-looking website and a website that gets enquiries are two different jobs. Here are the problems I see most, and the fixes.
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