Web design & SEO tips.

Straight talk for Melbourne business owners who want a website that works.

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Local SEO · 7 min read

Local SEO checklist for Australian small businesses: how to show up on Google Maps

The map results at the top of Google bring most local phone calls. Here is a step-by-step checklist to give your business a fair shot at them.

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Trades · 6 min read

How to get found on Google as a tradie

Plumbers, electricians, builders and landscapers: how people search for a tradie, and the steps that get your phone ringing.

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Conversion · 6 min read

12 website mistakes that quietly cost you enquiries

A tap-to-call number that is not a link, a slow hero image, a long form. Twelve small mistakes that cost enquiries, and the fixes.

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Notebook with website wireframe sketches beside a smartphone on a wooden desk
Planning · 7 min read

What to prepare before hiring a web designer

Know your goal, gather your content and ask the right questions. Here is what to prepare so the project runs faster and ends up where you wanted.

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Local SEO · 7 min read

How to get more Google reviews the right way

Reviews help you appear on the map and help strangers pick you. Here is how to ask for them honestly, without breaking Google’s rules.

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Laptop on a white desk beside a notepad and a pencil
Redesign · 8 min read

How to move your website to Wix without losing your Google rankings

A careful website move keeps what Google already knows about you. Here is the process: inventory, redirects, testing and checks after launch.

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Historic Melbourne laneway with classic architecture
Redesign · 5 min read

7 signs it’s time to redesign your website

Websites drift out of date quietly. These are the seven signs I look for when deciding between a refresh and a redesign.

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Tidy desk with a desktop computer, keyboard and stationery
Process · 5 min read

How long does a new website take, and what to prepare

Most of my projects take two to four weeks, and the biggest factor is content. Here is how it unfolds and what to prepare.

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Design workspace with two desktop computers, a keyboard and phones on a desk
Design · 5 min read

What to put on your homepage so visitors become enquiries

Your homepage has one job: help the right person decide quickly and know what to do next. Here is what goes on it.

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Two desktop monitors on a desk showing web design work
Platforms · 6 min read

Wix or WordPress for a small business website? An honest answer

Both can run a great small business site. Here is an honest comparison of editing, upkeep, speed, SEO and flexibility.

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Quiet Melbourne street lined with historic shopfronts in morning light
Local SEO · 6 min read

Local SEO for Melbourne small businesses: a step-by-step Google Business Profile guide

The map listing is often the first thing local customers see. Here is how to set up your Google Business Profile properly, step by step.

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Hands typing on a laptop beside a coffee cup on a wooden table
Conversion · 5 min read

Why most Melbourne business websites don’t get leads (and how to fix yours)

A good-looking website and a website that gets enquiries are two different jobs. Here are the problems I see most, and the fixes.

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