Web design for Melbourne businesses.

Melburnians search by suburb. Someone in Moonee Ponds looking for a physio doesn’t type “physio Melbourne”, they type “physio Moonee Ponds” or just tap “near me” on their phone. If your website and your Google Business Profile only talk about “Melbourne”, you’re leaving most of those searches to someone who spelled out the suburb.

That’s the first thing I fix on a Melbourne project. We work out which suburbs you genuinely serve, say so plainly on the right pages, and make sure your name, address area and phone number match everywhere Google looks. No stuffing a footer with fifty suburb names, just the places you actually work in.

The most common brief is a redesign. The business has an older website that looks tired, loads slowly on a phone and doesn’t clearly say what they do or where. We rebuild it on Wix, keep what already works, and set up redirects so the Google visibility they’ve earned isn’t thrown away.

Next is local visibility: titles, descriptions and headings written for real searches, a Google Business Profile that matches the website, and an enquiry form that people actually finish. Then comes ongoing care, because most owners would rather be on the tools or behind the counter than logging into a website at night.

Melbourne trading hours move around more than most places. Cup Day, grand final week, school holidays, long weekends and the summer and winter swings all change when people go out and when you’re open. Customers check hours online before they leave the house, and a wrong time costs you a walk-in.

I set sites up so hours, notices and seasonal offers sit in one easy spot you can change from your phone. If you’d rather not do it yourself, a care plan covers it. Either way, the Google Business Profile gets the same update so the two never disagree.